Understanding the Basics of Conversion Rate Optimization

What is Conversion Rate Optimization?

Conversion Rate Optimization (CRO) is the process of increasing the percentage of conversions from a website. This is the percentage of visitors who complete a desired action on a website, during a time period.

By optimizing your conversion rate, you can gain visitors and acquire even more customers. Driving traffic towards your website is pretty necessary since it helps your brand to be known across the web. The more traffic to your website, the more opportunities you have to win more customers. In addition to it, you can also grow your brand popularity, broadly sell your product or services, and successfully achieve your business goal.

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Conversion Rate Optimization helps you gain more customers!

It helps you gain more customers! For sure, one of your biggest goals is to get more customers to purchase from your website. Among the advantages of conversion rate optimization is it shortens the attention span of the consumers. Most of the users don’t stick around to a website where they can’t quickly find what they need. Instead, they will just look for another website that is better than the previous one.

So if you want to turn visitors into your customers and make them stick, you should now optimize your website. If you continue to do so, you are likely to appreciate your customers better. Once you learn and understand what they like, you will have an idea on what to upgrade with your website and provide your visitors the best user experience.

How do website elements benefit from CRO?

Most websites are designed to convert visitors into customers. So every feature of a website should be equally good at performance. You can optimize website elements such as homepage, blog, and pricing pages for a higher number of conversions. The process of optimizing those conversions is precisely what CRO requires.

Homepage

Homepage is the main face of your website so it needs to be appealing to the visitors. Having a strikingly beautiful homepage is what impresses the visitors to search deeper and navigate all throughout your website. Providing links, buttons, chatbot and other stuff like that is what you need to make your homepage look interactive.

Pricing Page

If you own an online store, then you need to include a page where all the price of your product is indicated so that your visitors will know. When selling a product, you have to describe its best features to attract visitors and make them buy. Don’t forget to include a phone number for the visitors to call for a price quote. Also, CRO can help a pricing page convert visitors into customers by changing the pricing intervals.

Blog

Having a thoughtful and helpful content on your website is important because you’re not just inviting readers to learn about a topic, but also converting them readers into leads. This process frequently contains call-to-action throughout an article.

Don’t just sell products, you should also provide some interesting topics related to your business that may help your visitors. Always remember that a customer doesn’t make a purchase every single day. If you want them to stick around your website, then, you should give them something that makes them stick.

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