For everyone who is just starting with SEO, it is common if you get confused by the information overload. There are plenty of tactics that can discourage you from practicing your skills. Nonetheless, you don’t need to be scared when it comes to learning more about SEO.
In this guide, I’ve analyzed the SEO trends for those of you who are just getting started with Search Engine Optimization.
1. Find out the link between social media and SEO
As social media becomes a bigger part of our lives, it interprets a big part of our online presence and authority. The same happens to all brand with an existing social presence.
Though, social signals may not be among the ranking factors, still, it’s useful to comprehend how your social presence can affect your search results.
Google has started integrating social results to the search answers in an attempt to present a more holistic idea of an online presence. By indexing more content to the search results, users are able to find the right answer to their questions as fast as possible.
Just like other social networks, they are now turning into their own search engines. YouTube and Pinterest, for an instance, they have become widespread visual search engines, whilst Twitter and Facebook can be helpful for finding more information about a person or a news.
This means that our searching habits are dynamic and it’s useful to comprehend all the different ways someone can find your content on various channels.
2. Write for humans, optimize for search engines
An effective SEO strategy does not ignore the human element when optimizing a site. You are not just choosing better keywords to upgrade your site’s rankings. You aim to choose the right keywords that your audience would use in a way that the content remains relevant and engaging.
You must always start by thinking of your audience when creating a content. It should be both compelling and relevant to them so that they will get interested and read more about it. Once you already understand the content that your readers want from you, it’s now time to focus more on it optimization.
Writing a good content is not enough if no one is reading it. You need to optimize your content to reach higher in the SERPs.
You don’t need to start adding keywords in your content to appear to search engines. Google and the rest have become way too complex to reward such strategies.
In contrast, the quality of your content and its relevance help you increase your search traffic. Look for the right balance between quality content and search optimization for the best results.
3. Never underestimate UX
User experience is becoming more crucial for SEO year over year. As Google is progressing, search results are becoming more personalized and the target is to offer the best experience to the users.
The quality and the importance of your content are very compelling, yet, you must ensure that your site’s UX is appealing enough to inspire people to keep reading.
A good post can’t be engaging if your page is not optimized for mobile or if it doesn’t facilitate longer reads, for an instance.
Right balance between great content and better user experience is what you need. None of the two alone can lead to great SEO success.
4. Know how users search
Use the keywords that you think will perform better over others. Keyword testing is a good idea, but nowadays, SEO is focusing more on figuring out the search intent. It is not enough to discover an effective keyword that leads traffic to your site.
A long-term SEO strategies relies on search intent and the reasoning behind every search. When you already understand how your target audience is using search engines, you’re now able to optimize your site more favorably.
5. Keep your SEO updated
You must follow the latest trends and the algorithm updates that might affect your tactics if you want to master SEO. It’s helpful to keep reading about it to stay informed about any recent changes.
Whether you’re a newbie or experienced professional, it’s still necessary to keep reading about the latest SEO updates and what they mean to your strategy.
6. Learn about the ranking factors
As I’ve said in the previous tip, it’s helpful to give some time very month to catch with the latest SEO updates.
Reading more about the ranking factors that affect your position in the SERPs is a great starting point.
From the importance and the use of right keywords to the page speed and the function of backlinks, it’s nice to learn how each ranking factor can affect your optimization tactics.
7. Figure out how voice search works
Voice search will be the biggest trend to shape SEO in 2019 and 2020. It’s already growing adoption rate and more consumers are expected to use voice commands in 2019.
This means that search optimization should change to perceive the new kinds of search intent. People tend to use longer questions and more conversational queries in voice search. The challenge is to comprehend which keywords will be more relevant to your audience and how to measure the success of your strategy.
8. Optimize your site for mobile devices
Mobile optimization is critical when you’re getting started with SEO. You must start by testing your site’s load speed and performance across all devices.
When your site don’t load fast, then you may miss an opportunity to engage a new visitor.
In today’s era, millions of people spend lots of time on their phones yearly, which means that a new SEO technique can’t ignore mobile optimization. Furthermore, it goes beyond improving all the functionalities.
SEO doesn’t have to be more sophisticated. You can start the new year by advancing your skills to try out new concepts.
You can improve your site’s optimization one step at a time. Paying attention to your readers’ online habits is the best way to get started.