- Consumers now spend more than five hours a day on their smartphones which is 88% growth year on year
- In 2017, mobile devices account for 61.9% of Google’s paid-search clicks – up from 53% in 2016
- Over 40% of online transactions are now done on mobile
- Apps account for 89% of mobile media time, with the other 11% spent on websites
- Up to 70% of web traffic happens on a mobile device
- 51% of customers say that they use mobile devices to discover new brands and product
These numbers continue to grow.
Businesses from all corners of the world, offering a ridiculous range of products, have begun migrating from the physical world of handing out leaflets, printing advertisements, and hanging billboards, to the mobile realm. And you should too.
Now, I know what you might be thinking:
Our business doesn’t need a mobile app to sell products to our loyal customers!
And maybe that’s been the case in the past. But if you want to prepare for the future and start seeing the massive benefits right out the gate, you’ll need a mobile app.
Not so easily convinced? Then here are 4 ways (and then some) that your business will reap the benefits of creating a mobile app for your customers.
1. Provide More Value to Your Customers
One way to do this is create a loyalty program within your app. It would work like this:
The more customers interact with your business and product, the more points they collect, which can in turn be used for great deals on the products they already know they want.
If you already have a program like this in place – great. You can incorporate it into your mobile app, digitizing the entire process, making data on their purchases available to you instantly. If you don’t have one, get on it, fast.
And when your customers see their points adding up in real time (rather than having to send in points in the mail or wait until they can access your website to enter them manually), they’ll be impressed and more enticed to follow up on their purchases in the future.
2. Build a Stronger Brand
One of the most important things a mobile app offers to consumers is awareness of and communication with your brand. And through that regular interaction with your target market, you’re fostering trust.
The more your audience trusts you, the more likely they’ll be to listen to later sales pitches and even commit to your brand. With an app, you’ll demonstrate to your users why they should trust you by showing (rather than telling) what your brand stands for.
This is more than you can shake a stick at. Everyone is getting on board.
3. Connect Better with Customers
Customer service isn’t just about face to face communication between smiling sales associates and customers anymore.
Since 2.6 billion people now have high-powered mobile devices within arm’s reach at all times, the true game-changer in customer service is now mobile apps.
And, through a solid mobile presence, you’ll always know you’re presenting to the customer the same face – an interface geared specifically to provide them with the best experience of studying and deciding whether they want to buy your product.
In fact, the vast majority of marketers see their apps as a means to primarily improve customer service.
Without sounding creepy, your business is always with your customer. (Okay, maybe there’s no way around that one.)
But think about it. If a person hears about your app in the middle of the night and wants to get information ASAP, all they have to do is turn on their device and download your app. Later, when a thought pops into their head that they should buy your product, they can do it immediately, without having to wait for regular business hours when normal human beings are awake.
So, if customer service is one of your top priorities (like it should be), mobile apps are the answer to raising customer satisfaction across the board.
4. Boost Profits
When customer satisfaction increases, sales typically do too.
The more interested and pleased people become with your product and your business, the greater consumer demand will grow. And let me assure you, if you have a product your customers can’t wait to get their hands on, that demand is going to provide you with some serious returns.
That’s where the mobile app comes in like none other. But it’s important to keep costs low while you’re developing it.
Sure, you should have a website with a responsible design that can adapt to any of the various mobile devices there are now. This eliminates the necessity of having a frustrating, secondary “mobile” site to manage. But if you launch a mobile app in addition to your responsive website, you’ll boost sales while enhancing the customer experience.
Other Benefits of a Mobile App
If these points haven’t solidified in your brain the necessity of a mobile app, there are still more reasons to consider adopting a mobile app strategy to encourage more customer engagement and satisfaction.
- Inform users of new products and offers
- Stand out from the competition
- Reach out to younger demographics
- Sync users’ email and social media accounts
And if you structure it correctly, you can receive a ton of analytics on exactly how people interact with your app. These range from the average time a user spends looking at your app, to the amount of money you make from every purchase.
The Bottom Line
90 percent of companies plan to increase investment in mobile apps in 2016. If you don’t, there’s a good chance you’ll be left behind your competitors.
And no, a mobile app may not save your business, but it is a sure way of securing a strong presence in your industry. Instead of being some abstract concept of a brand your customers appreciate, that they imagine has a headquarters in some faraway city – you’ll be right in their pockets. Your logo will be placed on their mobile phone screens by default.
Just make sure you promote your app after it launches.
The convenience factor coupled with the undeniably cool element of new, rapidly evolving technology will place your business on the forefront of your industry. And hey, don’t you want to pull your device out of your pocket and play around on something you helped create?
However, some would say, mobile apps are very expensive! Well, that’s where we come in. There is a way to get into the mobile technology for your business without having to pay too much upfront on a mobile app through our Managed Build Service Mobile App or Mobile SAAS. You would still get the rich features you needed to promote your business, build your audience and engage your customers without the hassle of developing it from scratch or the huge cost of creating a mobile app designed to drive traffic to your store.