The SEO Fundamentals that You’ll Need to Know (Demo)

40748175_1960564297316089_8949348699553660928_nFirstly, be grateful you for taking the time to view my search engine optimization hints and suggestions e-book on the often forgotten aspects of SE optimization. It is from the collective know-how and information accumulated by Chris Diprose, proprietary, and manager of Kanga Internet. Kanga Internet located in Melbourne, Australia and its focus on SEO (SEO) and Web Development for the Joomla Content Management System (CMS).
With SEO there are plenty of unknowns, trained guesses and know-how gained from personal and associative experience. Google, Yahoo, and MSN keep their cards roughly their chest when we talk about revealing how their ranking systems work. They say the community trickles of information on what things can impact search engine results, how they may be improved and what to do in some instances, but usually knowing what to do to accomplish good results is achieved by studying and stressing work. Much like other search engine optimization consultants I have accumulated information from numerous sources and worked continually on improving outcomes for consumers. I am systematically looking for new intelligent alternatives to enhance search engine results. I trust in “White Hat” (or more appropriately, “Grey Hat”) principles.
Edition 1 of this e-book is intended for people searching to enhance their websites from the field up. I address search engine optimization design fundamentals; the things you need to take in consideration before embarking on any text and keyword exploration. I hope you find these hints and suggestions useful.
Enjoy the readings herein.
– Chris Diprose
The Website Revelation – What owning a website actually signifies.
As a Web Developer and search engine optimization consultant, I deal with numerous existing website owners who are searching to modify or enhance their website. I also deal with multiple people who are seeking to pop out their web presence with a new site. Utilizing both of these interactions there is often a frequent theme; a dissidence or an attitude. I call this a misconception of reality, as often the fact of what the Internet can do for the persons business and what they think it can do differ massively.
Often it is presumed that by easily owning a domain and having a website built and published on the net, thousands of people will magically find the site, visit it and pay for their products. “If you construct it, they will come” should be removed from the vocabulary as in short as doable if you are to adjust attitudes to the underlying search technology. As a businessperson in the real World, it is evident that it would not happen outside of the Internet ether, so what is so different online? Perhaps it was the Technology boom ten years ago that caused a rift in understanding or perhaps the buzz that caused the meteoric rise in the stock prices of Tech Companies, I can listen to the thoughts of the little businessman, “surely this may be replicated for my business” – in answer I would tell, “well, it is unlikely, but you have to be able to accomplish some results through time”.
It is most vital when taking on a project like SEO for a website, to know that it is crucial to be committed for the long haul. It is no small activity, and enough funds require to be allocated to the project. Delivery deadlines need to be rightly scoped contrary required changes, so that meet customer expectations. The critical points of the task to the search engine optimization project are in knowing that there are tremendous changes near the pop out and in the course of setup but the changes don’t stop after setup, there are continuous ongoing refinements to the design and system through time. In this regard, I find it vital to deal with expectations and set realistic, durable goals on what a website may be expected to accomplish and in what time frames those goals hope to be met.
So what should your objective be when you are delving into SE optimization for your website? Well, everyone’s aim is precisely the same; improve page rankings, improve page visits and hits and after all gain more sales through the website.

When it comes to SE optimization and achieving these goals you have to have principles and my first belief is, “Good websites get good ratings, and bad websites get bad ratings or none at all.” As time continues with the improvement of search engine technology and the refinement of search engine results this statement becomes truer and truer. I trust in results utilizing “white hat”(reads; “Grey Hat”) principles and methodologies.

What are “white hat” principles? I would compare it to doing things the sincere way and properly without risk. To create a good site, publicize good linking, have good informative content and keep working on it and then you are on the road to good rankings utilizing “White Hat” principles.

So, why should you do things the “white hat” way? Well, search engines do have a couple of kind of understanding, an unnatural intelligence. They in short catch on to websites spamming or linking to sites with no relevance and bad cross-linking. It’s about being smart, in for the durable and wants your business to grow organically, easily.
So how do I go about improving my site and making it optimized for search engines naturally? Well, that’s why you’re here! So let’s run through a few of the things you have to be doing in your websites from a fundamental level.

Domain names:
When picking a domain name, select one that is related to the product or service you are going to provide, and that is as easy as possible. There are recommendations of branding and product/service provided that should go into this decision. Involvement of promotion personal and product understanding is indispensable but besides consultation with your search engine optimization professional is advantageous. In this step I would tell, take a couple of time and select wisely. Keep it basic and simple to remember, often saying it out loud will make it clear whether a basic man may understand it.

It is a firmly held belief by numerous SEO professionals that purchasing a domain which is older, and that has been around for some time, signifies it is not going to be sandboxed by Google. What’s the sandbox effect? Well, it has to do with what Google does to a website or domain that is new or is unknown by Google. In numerous instances, Google’s Sandbox result relegates the new domain to sub-optimal inclusion in search results. Although of the sites optimization it lowers the websites relevance and ranking to the phrase searched upon. If you can utilize your old business domain name, then consider this markedly important.
If, anyhow, you are purchasing a new domain name then keep it related to the product or service been selling or offered on the website. Keep it nearby, related and essential. Relevance is primary.
Location special domain or international domain ( .com or for my part, I think dot com’s are better, essentially because they appeal Internationally but if what you want is to you can keep it location special and to your region then consider buying all similar higher-level domains, and, if you can.

Choosing a Host:
Fast, respected and gives you all you that you require and need. Preferably gives a unique IP. Again a couple of SEO professionals believe this can, besides, have a detrimental impact in Google rankings but from my experience it occasionally does, and it sometimes doesn’t. I had had a couple of sites come in with high PR rankings on shared IP’s and others when I transformed to a new IP the PR of the site jumped, so this is yet a bit of a mystery when we talk about Google rankings. I guess a consideration

Traffic recommendations: When picking your host to ensure the plan you are on may be expanded to any new increases in traffic may be accommodated accordingly.

Site Design:
There are many fundamental things to take in consideration when you are modifying or developing a website.

Flash is has been extended for a couple of years now, and I believe it has its place. It is a brilliant way of showing numerous products or services in a small ground, has a marvelous visual effect if done the right direction and can set an excellent friendly tone to the website visitor. Having mentioned that, also, I am not too fond of flash; it may be the best nightmare when we talk about search engine optimization.
What you should know about flash; a search engine can’t read it as the search engine can’t read the text or the pics contained within it nor can it interpret what is in the pics being shown.
When it comes to flash I would recommend, not making your whole website flash. If you are developing a new website and you need to use flash then use it in high affect areas to catch the emphasis of your intended audience but use it sparingly. It is crucial to ensure that as much text content(to a maximum debated in my next book, frequently 300-500 characters) is accessible on the webpage and in basic HTML.

Many older websites were designed with frames. Frames are where the principal residence page is actually a frameset page that incorporates several other pages into it. This produces the page complicated to index in search engines and should be avoided. While Google does now index framed sites, it is crucial to note that most of the other top search engines still can’t follow frame links. They only see the frameset page and forget about the rest of the inner frames. It presents a SEO problem to us for the reason that it is very likely those internal pages contain our content keywords.
Nowadays this is not undoubtedly a significant issue as it is so uncommon for a designer actually to use frames but the most comfortable alternative to resolve the problem would be to enforce a no use policy on structures.

Page Layout:
According to the analysis the Googlebot trawls web pages from left to right and top to bottom. So given this small tidbit of information, it is clear that you have to be putting our most worthful keywords and information on the left and near the most recognized. Obviously, this is a blanket statement and doesn’t take into account design principles and beautification. Just keep it in mind in the course of design of page layout. Position your move related keywords to the left of the page and near the most recognized.

Good HTML Coding:
A lot of HTML generator programs out there bloat HTML to the point it is 3-4 times greater than what it would be if you hand coded it. Keep it basic, use a text editor, edit your HTML the old school way; until there is an HTML generator tool worthy of use. If you can’t code HTML, then search the net and find a decent, free, e-book and find out how to do it.

It is very extended among numerous web development professionals for menu’s, popups, scrollers etc. It would be my consideration to use basic plain HTML menus or as small Javascript as doable in web pages. There are numerous small JavaScript menu’s out there that are slim on JavaScript code to lower this issue and make it almost negligible. Don’t through clutter your site with JavaScript as it increases page size, page load times and the search engines won’t comprehend it.

Image Sizes:
Keep them little and use only what you require to. It is vital for decreasing page loading times and getting information onto the user’s screen as in short as doable.
Overall page size and loading:
The total page size is an extraordinary circumstance. It should load rapidly and be simply trawled. If you have followed the HTML hand coding, used minimal javascript, used basic table layouts and proper picture sizing then you have to be okay. There is much evidence that supports the fact that Google and possibly the other search engines besides, don’t like to scan large files, so maintaining your overall HTML page size below 25k is my consideration.

Dynamic URL’s & page/file names:
Dynamic pages are roadblocks to high search engine positioning. Mainly those that end in “?” or “&”. In an everchanging site, variables are passed to the URL, and the page is produced dynamically, often from information stored in a database as is the case with numerous e-commerce sites. Common .html pages are static – they are hard-coded, their information doesn’t change, and there are no “?” or “&” characters in the URL.
Pages with everchanging URLs are present in many engines, markedly Google and AltaVista, regardless publicly AltaVista proclaims their spider doesn’t crawl everchanging URLs. To a spider a “?” represents a sea of eternal possibilities – a couple of pages can instantly generate a potentially massive number of URLs, trapping the spider in a virtually limitless loop.
As a common rule, search engines will not the right way index documentation that:
• contain a “?” or “&”
• End in the next document types: .cfm, .asp, .shtml, .php, .stm, .jsp, .cgi, .pl
• Could potentially produce a large number of URLs.
To evade complications, consider initiating static pages whenever doable, perhaps utilizing the database to update the pages, not to produce them on the fly.

Slightly Off Topic Thoughts:
The topics covered here aren’t considered SEO topics entirely but regarding overall ambition – going up sales, this section is markedly important. Take these things on board, find them, consult with your designer and promotion team. Make educated and informed decisions on these topics when considering your audience and what your website objectives are.

Screen Size:
Over 65% of all screens in the World are set to run at the 1024×768 resolution. Of the remaining percentage, 13% are running at 800×600, 20% running at greater sizes and 2% are unknown. So this impacts the way you design. It would be my consideration to systematically develop for the smallest user to drop by your site, but often I find 800×600 restrictive, so I tend to design for slightly higher. Not large sufficient to come to an 800×600 user angry but large adequate to make it look good on greater screens in addition. I weigh up my target users, my intended amount of content and find a couple of happy medium. I frequently design for 1000×620 as this is the perfect amount of real estate for a 1024×768 user when they have the browser top bar and status bar and Windows taskbar.

Colors and themes:
One vital aspect of promotion – offering – is the utilization of color. Meanings are attached to colors in the same way meanings are attached to words.
• Gold is the color of wealth and prosperity.
• White is the color of pure innocence and cleanliness.
• Pink is the color of femininity and softness.
• Green is the color of natural things and freshness.
• Red is the color of danger and pressure.
• Blue is the color the calmness, intelligence. The majority of the World selects blue as a favorite color. It often represents “trust.”
Use of color to decide a picture or a brand is frequent in the promotion community, yet when you visit the websites of numerous search engine optimization professional’s, it’s evident that color significance plays no part in their web optimization. A couple of the colors I found out on se optimization websites:
• Baby Blue, a color which implies weakness.
• Red, a color which involves risk, or danger.
• Orange a color which indicates a cheerful “levity”. Orange is one of Americans’ least favorite colors.
Although color choice is off topic for se optimization, I would consider it a markedly important circumstance in what SEO optimization is trying to accomplish, in any case, for your website – offering more product, initiating loyalty to your brand and consumer impact. color analysis is something you should seriously consider. In summary of color decisions, I would recommend studying and learning more about your consumers, researching color decisions and their relevance to your underlying products and making informed decisions on these in contribution. If in doubt then I recommend sticking to secure and well-known colors within secure eye-pleasing designs.

Gifs for logos & jpg for pics:
Ensure you’re using gifs for logos and environment placements and jpg for photos on your website. It helps lower size and improves the clarity of the web site overall.

It is vitally vital to ensure your web page works in both IE, Firefox and Opera. Testing other browsers is, also, a virtue but these are the main 3 in use these days (2007). I think quoting stats on the browser breakdown are irrelevant as you require it works in all browsers. W3C cross-browser compliance is marvelous for this.
So, this provides us to the closing of Volume 1: basics of search engine optimization Web Design. There are numerous things to take in consideration when developing a website or modifying a web site to make it more search engine optimization friendly. I have a couple of more volumes left in SE optimization for websites.

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